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CHEKHOFF Curio Collection by Hilton

Curating a high-end experience means no compromises on materials and finishes.


People don’t notice whether it's summer or winter when they’re happy.

— Anton Pavlovich Chekhov, “Three Sisters”


The Curio Collection by Hilton is an upscale hotel brand in the company’s portfolio that upkeeps the hundred-year history of Hilton. In 2019, the first hotel of this line was unveiled in Moscow, named the CHEKHOFF Curio Collection by Hilton. The building where the hotel is located was built in 1891, and it was there that Anton Pavlovich Chekhov worked on the play “Three Sisters”.


AV Typography Company was chosen to work on this project, together with a team of talented architects and successful hoteliers. AV Typography developed the corporate identity, which embraces the concept of the hotel with a brand book, promotional and print materials, as well as souvenir products.

The production stage was as crucial for the outcome of this project, as the development of the look and feel. The hotel has high requirements for the quality of materials, which is why the team at AV Typography chose PERGRAPHICA® design paper to guarantee premium-class printing. ​​​​​​​

We really like PERGRAPHICA® ​​​​​​paper for its natural look, warmth and great variation in post-printing possibilities. We used foil stamping and embossing to recreate the visual aesthetics of the print products of that era, because perfection lies in the details.

— Aleksey Goncharov, Head of the production process at AV Typography


The AV Typography Company provides customers with an extensive list of printing services. They use innovative equipment that allows them to adjust the printing technology to the smallest details and guarantee high quality of prints for any circulation. The CHEKHOFF Curio Collection by Hilton used offset printing on PERGRAPHICA® High White Rough paper using pantone colours. ​​​​​​​

Project specs


PERGRAPHICA® High White Rough, 200 g/m²



Aleksey Goncharov



Printing machine:

MANROLAND 305+L+V+T offset machine, HP INDIGO 3000 and XEROX 1000 digital printing machine

Print Producer:


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